Delivering Online Booking Success
05 October 2011
Just three months after The Royal Mail Group (RMG) launched its online booking strategy, BSI as exclusive accommodation & meetings services provider, helped it achieve a staggering 84% on-line adoption compared to negligible take up in early 2011 and an industry norm of just 40%.
Although RMG’s decision to mandate online accommodation bookings was a major factor in the impressive take-up of the BSIDirect™ tool, this wasn’t the only reason for BSI’s appointment, as Vanessa Amissah, Procurement Manager, Marcomms Events and Travel at RMG explains in the latest issue of BSI’s magazine The Hive.
“We wanted a provider with relevant specialist expertise, the leverage to negotiate good rates and the ability to support our sustainability strategy. We also knew that the best way to take the organisation’s travel programme forward was to move our hotel bookings online. First and foremost, BSI came up with a great hotel programme and good rates.”
Sam Welch, BSI’s head of account management said: “Behavioural change from a telephone-based service to an online system can be a gradual process, with adoption levels built gradually through a combination of senior management sponsorship, engagement with booker communities and effective internal communication. Surprisingly few organisations go so far as to mandate their chosen booking channels, but in the case of BSIDirect™, the potential cost savings provide a powerful argument.”
Find out why RMG decided to make the move, and what benefits they have reaped in the latest edition of BSI’s The Hive Magazine, out now. Visit www.bsi.co.uk/resources to download the PDF or add yourself to the mailing list.